Milton Glaser is one of the most celebrated and revered Graphic Designers in the world. If you have not seen any of his work, check out his iconic I ♥ NY logo and Bob Dylan poster for Columbia record, to name a few. In a recent interview with Creative Boom, an online art magazine based in Manchester, UK, Glaser sat down with Katy Cowan and he generously shared what he has learned throughout his life about his intense and passionate engagement with the world of graphic design. The conversation covers so many insightful topics but I decided to highlight some of my favorites such as: the impracticality of new ideas, overcoming creative block, and the best advice he’s ever received.
On the problem with finding new ideas:
“The problem really is that there are too many ideas. The question is how do you avoid new ideas as well as deal with the ones you know and make them deeper and more penetrating and more significant. The new is not always the most beneficial realm although in many areas of communication the new is useful because it engages people or surprises people or compels them to ask, what was that question? In any case, the question of finding new ideas is irrelevant.”
When he was asked, “Do you ever suffer from creative block? And if so, what do you do to overcome it?” Glaser says that we need to embrace creative block as a natural part of creative process, because, at the end, it can lead us to a place that can fuel our work.
“I embrace it. When you are blocked, you know you have something to do. And also it is not a permanent condition. A block basically leads you elsewhere and very frequently that is precisely what is needed. A block comes from doing the same thing too many times and running out of gas. As I frequently quote Picasso, ‘once you’ve mastered something, you can abandon it.'”
In consonance with Patti Smith’s advice to any aspiring artist, the best advice Glaser has ever received came from his junior high school teacher. It’s about doing good work, exerting oneself devotedly to one’s own work and forgetting the result because, at the end, as one wise man said, “Doing the work is enough.“
“Do good work. It’s advice my junior high school teacher once told me after he understood that I was not going to be a scientist. I had chosen the road of art. Nevertheless, he gave me a box of contact crayons and told me ‘do good work.’ Those words have never diminished in my mind.”
The most poignant lines:
“I think the most interesting thing that one can say about one’s later life is that if you can sustain your interest in what you’re doing, you’re an extremely fortunate person. What you see very frequently in people’s professional lives, and perhaps in their emotional life as well, is that they lose interest in the third act. You sort of get tired, and indifferent, and sometimes, defensive, and you kind of lose your capacity for astonishment. And it’s a great loss because the world is a very astonishing place. So I think what I feel fortunate about is that I am still astonished that things still amaze me and I think that the great benefit of being in the arts where the possibility for learning never disappears us, where you basically have to admit you never learn it. “