Seth Godin on the Trouble of “waiting to be discovered”



Seth Godin. Photograph by Bill Wadman. Via: (OnTakingPictures)


If you haven’t subscribed to Seth Godin’s daily (Yes, daily!) newsletter, I hate to say that you are missing on some of the most provocative and powerful ideas on education, the purpose of customer service, how do ideas spread, self-learning, dancing with fear, and other important things that circulate around our lives and works.

When we look up at the mountaintop looking for a mighty calling from God to fulfil the gaps in our lives, Godin reminds us to look down and start what can be started with any resource that we own, today, not tomorrow. Godin hates when someone is being lazy because of course it’s obvious, what can you accomplish if you’re being lazy? He despises life-hack articles because he thinks those are toxic and to trick your customers is a short-term gain but a terrifying long death sentence. Moreover, waiting for someone to discover our talents is disturbing and it’s a way to suffocate our talents. This particular topic on “waiting to be discovered” is the highlight of this post as I have been pondering about this topic lately.

From his daily newsletter, Godin wrote a short article titled “On Being Discovered” on August, 16th 2017:


The thing about being discovered is that in addition to being fabulous, it’s incredibly rare. Because few people have the time or energy to go hunting for something that might not be there.

The alternative?

To be sought out.

Instead of hoping that people will find you, the alternative is to become the sort of person these people will go looking for.

This is difficult, of course, because it means you have to create work that might not work. That you have to lean out of the boat and invest in making something that’s remarkable. That you have to be generous when you feel like being selfish. Difficult because there is no red carpet, no due dates, and no manual. But that’s okay, because your work is worth it.”

Speaking the same truth in conversation with The Great Discontent (TGD) on our laziness to lift ourselves up to reach our highest potential, Godin said:

TGD: If you could give one piece of advice to someone starting out, what would you say?

Godin: […]

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified and pick yourself. It doesn’t mean you have to be an entrepreneur or a freelancer, but it does mean you stand up and say, “I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.”


Seth Godin. Photograph by Bill Wadman. Via: (OnTakingPictures)



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